UAE Media Council Takes Legal Action Against Social Media Account Over Unverified Health Claims

On 11 September 2025, the UAE Media Council announced that it had taken legal action against a social media advertising account for promoting medical and therapeutic claims without the necessary approvals. The advertisement, which was flagged for non-compliance, did not have clearance from any of the competent health authorities such as the Ministry of Health and Prevention (MoHAP), the Dubai Health Authority (DHA), or the Department of Health – Abu Dhabi (DOH). The Council confirmed in its statement through WAM that the advertiser was summoned and legal proceedings have been initiated by the Media Content Standards Violations Committee.

Legal Grounds

This case is covered by several important laws. Federal Decree-Law No. 55 of 2023 on Media Regulation sets the standards for advertising in the UAE, while Cabinet Resolution No. 42 of 2025 outlines administrative fines and penalties. Federal Decree-Law No. 5 of 2012 on Cybercrimes also applies where false or misleading information is shared online. In addition, MoHAP and other health authorities require prior approval for any health-related promotions, which must be supported by scientific and clinical evidence.

Enforcement Process

When violations are detected, the Media Council follows a defined procedure. Its monitoring teams identify suspicious content, then summon the advertiser to provide documentation such as approvals, contracts, and scientific proof. The permanent Media Content Standards Violations Committee reviews the material and decides on sanctions. Depending on the severity, this may result in content removal, corrective notices, fines, or escalation to Public Prosecution in cases involving fraud, repeat offences, or threats to public health. Advertisers also have the right to appeal decisions within the 15-day window allowed under Cabinet Resolution No. 42 of 2025.

Possible Outcomes

The consequences for advertisers can include:

• Administrative fines, which may be doubled for repeat offences.

• Corrective actions such as takedowns or public retractions.

• Suspension or closure of media activities in serious cases.

• Criminal prosecution under cybercrime or fraud laws, with heavier penalties.

• Consumer protection measures, including refunds or compensation.

Why It Matters

This case shows how closely UAE authorities monitor health-related advertising and the strict stance taken against misleading claims. For advertisers and influencers, the message is clear: approvals and scientific backing are non-negotiable. The aim is to protect consumers, safeguard public health, and maintain trust in the country’s advertising standards.

Practical Takeaway

Anyone working with health-related promotions must secure MoHAP approval before posting, provide scientific evidence for all claims, and avoid vague promises. Staying compliant with the UAE Media Council’s rules is not only a legal requirement but also a way to build lasting credibility with audiences.

Conclusion

The UAE Media Council’s action against this advertising account is a reminder that digital content is not a free-for-all. Rules exist to protect the public, especially when it comes to health and medical claims, and the authorities are actively enforcing them. For advertisers, influencers, and companies, the safest approach is to follow the law closely, work with the right approvals, and treat accuracy as a priority. Doing so protects consumers, avoids penalties, and helps build a stronger, more responsible digital media environment in the UAE.